San Francisco, CA–On February 28th, Airbnb, the peer-to-peer accommodation booking platform, released a new report that examines its booking data to study the latest global family travel trends.
The report uncovers insights into where and how families have been choosing to travel over the past year.
It emphasizes that family travel has become increasingly popular recently, and that a significant number of people are now opting for homestays rather than conventional hotels.
Moreover, the report highlights that families seek unique and immersive travel experiences that allow them to engage with local cultures and communities.
Where families are traveling
The study also highlights the top destinations booked by families over the last year. They include:
- Paris, France
- London, United Kingdom
- Melbourne, Australia
- New York City, NY, United States
- Rome, Italy
- San Diego, CA, United States
- Sydney, Australia
- Dubai, United Arab Emirates
- Cornwall, United Kingdom
Another trend highlighted in the report is the growing popularity of domestic travel.
Though things are looking slightly better over the last year, the pandemic took a heavy toll on international travel. Nevertheless, data indicates that many families have opted to travel domestically rather than to go abroad.
The top domestic destinations for family travel in 2022 were beaches and national parks.
Types of listing
Per the report, the recent surge in demand for homestays (over traditional hotels) is likely driven by the desire for more space, privacy, and flexibility, as well as the ability to cook meals and do laundry on-site.
The report showed that families preferred to book listings under the following Airbnb categories during the survey period:
- Amazing pools
- National parks
Data indicates family travel is on the rise and that they are looking for unique, safe, and memorable experiences that offer more space and amenities than traditional hotels.
With this in mind, vacation rental providers and tourism boards may want to focus on promoting family-friendly destinations and accommodations which offer unique local experiences that appeal to families of all ages and interests.
As global travel slowly reattains pre-pandemic vigor, it will be interesting to see the trends that will follow in the travel industry.