Key Takeaways
- Queensland, Australia, is among twenty destinations partnered with Airbnb in the Live and Work Anywhere initiative.
- Airbnb collaborates with Queensland’s official marketing organization, TEQ, to facilitate a seamless workation experience for travellers.
- The program aims to promote remote working in established destinations, offering landing pages as a comprehensive resource for long-term stays and entry requirements.
- Queensland’s scenic beauty, developed infrastructure, and dedicated co-working spaces make it a favourite for digital nomads.
- The state has seen a substantial increase in tourism, with 194,000 visitors in the second quarter of 2022, showcasing a 542% rise compared to the previous year.
Airbnb’s Live and Work Anywhere Initiative
Queensland, Australia–The Sunshine state of Australia, Queensland, has been selected as one of twenty destinations that Airbnb has partnered with under the new, Live and Work Anywhere initiative.
The official marketing organization of the state of Queensland, TEQ (Travel and Events Queensland), has been collaborating with Airbnb to create a seamless workation experience for tourists as a part of the initiative.
According to Airbnb’s website, the program aims to “highlight outstanding global destinations for remote working.” The accomodation-booking company has shortlisted destinations already established on the working travellers’ map and has partnered with governments, launching landing pages for each of them, which would act as a “one-stop shop” for remote workers wishing to travel there.
Landing pages for destinations would act as content hubs containing information and assistance in booking long-term stays, entry requirements for countries, tax policies, and more.
The twenty destinations shortlisted for the program include:
- Baja California Sur, Mexico
- Thailand
- Bali, Indonesia
- Brindisi, Puglia, Italy
- Buenos Aires Argentina
- Caribbean
- Canary Islands, Spain
- Cape Town, South Africa
- Colombia,
- Dubai, United Arab Emirates
- Friuli-Venezia Giulia, Italy
- Lisbon, Portugal
- Malta
- Mexico City, Mexico
- Palm Springs, California, USA
- Queensland, Australia
- Rural France
- Salzkammergut, Austria
- Tampa Bay, Florida, USA
- Tulsa, Oklahoma, USA
Queensland: An Attractive Workation Spot
Australia has become a favourite for digital nomads due to its natural scenic beauty, well-developed city infrastructure, and abundant dedicated co-working spaces.
Queensland is also reportedly partnered with online travel booking platform Trip.com in a new global marketing campaign.
Tourism Resurgence in Queensland
According to data from Tourism Research Australia, 194,000 tourists visited Queensland in the second quarter of 2022. While the numbers are still down compared to the pre-pandemic period, it is 542% more than during the same period last year.
The state of Queensland lies on Australia’s North-East coast and is home to five of the country’s eleven World Heritage sites. They include the Scenic Rim National Parks, Fraser Island, Riversleigh Fossil Fields, the Wet Tropics (including Daintree National Park), and one of the Wonders of the World—the Great Barrier Reef.
What We Think
Queensland’s inclusion in Airbnb’s initiative underscores its allure as a prime destination for remote work. The partnership with Trip.com further amplifies its global marketing reach.
Despite the ongoing impact of the pandemic, Queensland’s significant rise in tourism signifies a promising rebound for the region. Its diverse landscapes, including World Heritage sites like the Great Barrier Reef, position it as an ideal workation spot.
With a robust infrastructure and natural beauty, Queensland continues to attract digital nomads seeking an enriching work-life balance amid breathtaking surroundings.
