Disneyland Raises Ticket Prices in a Bid to Control Attendance

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Key Takeaways

  • Disneyland raised ticket prices for the fifth time in five years, affecting various ticket types, including Park Hopper passes and single-day tickets.
  • The park implements dynamic pricing, charging more on busy days while limiting attendance and introducing reservations to manage visitor flow.
  • New attractions aim to justify the price hikes, emphasizing Disneyland’s commitment to improving the ticket’s overall value.
  • The Genie+ add-on price increases from $20 to $25 per ticket per day.
  • Across tickets, prices surge by about 10%, positioning Disneyland as a premium offering.

Ticket Price Increase

Anaheim, CA–Disneyland, popularly known as the “Happiest Place on Earth,” has announced it is raising its ticket prices. It would be the fifth time they are doing so in the last five years. The updated prices have already been implemented on its website and ticket booths. 

The world-famous cartoon-themed adventure park offers several types of tickets to customers, including multi-day (up to 5 days) “Park hopper passes.” Disneyland has price tiers for 1-day tickets, where tickets cost more on busier days.

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Managing Attendance 

As per reports, since lifting travel restrictions and lockdowns in April 2021, Disneyland has put a cap on daily attendance. Recently, they implemented a reservation system allowing customers to book in advance and save money. 

They also maintain a much lower daily attendance limit. Before the pandemic, the theme park had faced crowding problems and needed to expand its infrastructure to sustain its growing number of visitors. The move to raise prices achieves the goal of bringing daily attendance to a suitable level

New Attractions and Value

In a statement, park authorities indicated that new attractions and experiences had been installed, adding value to the ticket.

The newly updated price list is as follows:

Ticket TypeAges 10+Ages 3-9
1-Day, 1 Park Ticket (Variable Prices)$104-$179$98-$169
2-Day, 1 Park Per Day Ticket$285$270
3-Day, 1 Park Per Day Ticket$360$340
4-Day, 1 Park Per Day Ticket$395$370
5-Day, 1 Park Per Day Ticket$415$390
Ticket TypeAges 10+Ages 3-9
1-Day Park Hopper Ticket (Variable Prices)$164-$239$158-$229
2-Day Park Hopper Ticket$345$330
3-Day Park Hopper Ticket$420$400
4-Day Park Hopper Ticket$455$430
5-Day Park Hopper Ticket$475$450

*data from Mousesavers

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The Genie+ service, a ticket add-on that allows guests to cut long lines, has increased from $20 per ticket per day to $25.

The two-day (one park per day) ticket used to cost $255, and the one-day ticket used to cost $164, showing an average price hike of about 10%.

“With inflation and how they have been going, it does feel like they are such a premium product,” said Jen Dunyon, CEO of ‘Get Away Today,’ a travel agency specializing in Disneyland vacations. “When you compare it to things like a concert ticket – we went to a concert, and I paid that much for a 3-hour block of time or going to ski resorts – these memories and experiences are a premium price, and Disney delivers an awesome experience that delivers bang for your buck.” (Speaking to FoxNews)

What We Think

Disneyland’s recurrent price hikes might cause concern among regular visitors, especially with an average increase of about 10%.

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Despite this, the park’s implementation of a dynamic pricing model aligned with peak demand and strategic measures to cap attendance aims to ensure a quality experience.

As the cost of leisure activities rises, Disneyland seeks to maintain its position as a premier destination by continuously enhancing its offerings. The challenge lies in balancing pricing strategies while consistently delivering value to visitors.

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