Dubrovnik’s New Initiative: Become a Digital Nomad Ambassador


Key Takeaways

  • Dubrovnik, Croatia, unveils a “Digital Nomad Ambassadors” initiative to allure remote workers, offering perks like discounted stays and exclusive access to local activities.
  • A new pass in Dubrovnik offers benefits like free transport and special tours for nomads staying over four weeks, aiming to elevate the city’s appeal for remote professionals.
  • Croatia’s 2021 digital nomad visa attracted 10,000 monthly nomads, reflecting growing interest in its nomad-friendly environment.

Initiative Launch: Digital Nomad Ambassadors in Dubrovnik

Dubrovnik, Croatia–The coastal city of Dubrovnik in southern Croatia recently announced launching an initiative to attract the digital nomad community.

The “Digital Nomad Ambassadors in Dubrovnik” campaign was unveiled by the Director of the Dubrovnik Tourist Board, Dubrovnik Tourist Board, Miro Draskovic, during a recent press conference held in collaboration with representatives from the City of Dubrovnik.

Per the Dubrovnik Tourist Boards website, the project (conceptualized by Tanja Polegubić, founder of Saltwater Nomads) involves the selection of accomplished digital nomads from various countries who would be posted as ‘Digital Nomad Ambassadors’ for the city.

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During their stay, the ambassadors will promote Dubrovnik as a prime destination for digital nomads on social media and through their networks. They will also organize workshops, meetings, and forums where nomads share their remote working experiences.

Benefits for Ambassadors and the ‘Digital Nomad Pass’

The selected ambassadors will receive various benefits, including cheap accommodation, workspaces, and easy access to networking events and local experiences. The project has generated significant interest from digital nomads worldwide, flooding applications from the United States and Australia. 

The project aims to showcase Dubrovnik’s unique lifestyle, work opportunities, stunning natural beauty, and rich cultural heritage to the global community.

During the conference, the director also launched the ‘Digital Nomad Pass,’ a permit allowing holders access to exclusive tours, free public transport for one month, and discounts on numerous services. 

The pass will be available to digital nomads staying in the city for at least four weeks and can only be purchased via the Dubrovnik Tourist Board. 

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Dubrovnik’s Positioning for Digital Nomads

Croatia was one of the first countries in the world to launch a digital nomad visa in early 2021 and has seen a fair amount of success in becoming a globally recognized hub.

Per a report, around 10,000 nomads stay in the country during any given month. The visa is valid for one year, but those who wish to stay longer might have to navigate some bureaucrat policies

Authorities are now looking to capitalize on the growing global trend of digital nomadism. With the recent boom in remote workers worldwide, Dubrovnik hopes to position itself as an ideal place for those seeking work and leisure.

The Digital Nomad Ambassadors in Dubrovnik project is just one of several initiatives to attract digital nomads to the city.

In addition to offering a range of coworking spaces and networking events, Dubrovnik is also working to improve its digital infrastructure, with plans to install public Wi-Fi hotspots throughout the city.

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With its stunning natural beauty, rich cultural heritage, and growing tech infrastructure, Dubrovnik is well-positioned to attract the next wave of remote workers and entrepreneurs.

What We Think

Considering Dubrovnik’s strategic approach to lure digital nomads through incentives and an exclusive pass, it’s evident they’re tapping into a global trend.

The city’s efforts to blend work and leisure while showcasing its cultural heritage and natural beauty align with the nomadic lifestyle. Croatia’s prior success with its nomad visa sets a promising backdrop for this venture.

Dubrovnik’s commitment to enhancing its infrastructure and fostering a nomad-friendly environment underlines its dedication to catering to the evolving needs of remote workers, positioning itself as an enticing hub for professionals seeking both work opportunities and a high quality of life.


Victor Utomi
Victor Utomi
Victor is passionate about aviation, travel, nature, and crypto. He constantly explores new ideas and pushes the boundaries of what's possible. Whether he is reporting on the latest developments in the aviation industry, writing about adventures in exotic locales, advocating for environmental sustainability, or delving into the world of digital currencies, he is constantly seeking new challenges and opportunities for growth and inspiring others to do the same.


  1. Neat. I see these opportunities pop up regularly, especially in the Middle East from time to time on the Arabic Peninsula. One part of me loves the idea because enjoying time in a nice place and spreading the word in the process, receiving fringe benefits, works nicely. But I also love controlling my brand voice, online image and getting hyper clear on speaking a singular message. I see the benefits and drawbacks here for sure. Thanks for sharing the opportunity with us.


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