Minneapolis, MN–In a news release published last month, Meet Minneapolis, the city’s official Destination Marketing Organization (DMO), announced a new campaign to correct a prevalent notion that Minneapolis is a ghost town or one that is “over-run.” The campaign was developed in collaboration with Periscope, a Minneapolis-based advertising agency.
Per the release, the campaign is dubbed “See What All the Fuss Is About” and will be accompanied by digital, broadcast, and print advertising, with $500,000 allocated for advert expenditure.
“People are talking about Minneapolis. Some of them have it wrong, but they are talking,” said Melvin Tennant, Meet Minneapolis’s president, and CEO, in the report, adding, “This campaign will invite those people to re-experience Minneapolis by authentically telling the city’s story as a place that has evolved over the past several years and continues to be a buzzing hub of culture, cuisine, and natural beauty.”
The promotional drive aims to re-tell the city’s story to frequent visitors and future travelers and hopes to highlight the city’s offerings.
With its vibrant arts scene, diverse neighborhoods, and stunning natural beauty, Minneapolis had become among the top 10 destination cities in the US for tourists in 2018 (with an all-time high of 34 million visitors) until the pandemic hit.
“We’re excited to welcome new and returning visitors to come see what all the fuss is about in Minneapolis,” he added.
Some famous art museums include the Walker Art Center, one of the country’s premier contemporary art museums, and the Minneapolis Institute of Art, which boasts over 90,000 works, including pieces from ancient Egypt, Greece, and Rome.
Minneapolis is also known for its diverse neighborhoods, each with a unique character. For example, the city’s North Loop neighborhood is home to trendy restaurants, bars, and boutiques, while the historic Mill District features beautifully restored buildings and cobblestone streets.
Read the full press release here.