Somerset, Singapore–Luggage manufacturing company Samsonite has announced its partnership with sports footwear and apparel company New Balance for its new product line in a news release published on February 17.
Scheduled for launches across the Asia-Pacific region over the year, the latest New Balance × Samsonite range features a hard shell made from semi-transparent (black or white) polycarbonate with a selection of reversible, colored (inner lining) pouches.
Per the release, the bags were designed so that users could change the color of the bag (by changing the colored pouches) to suit the travel occasion or as display cases for showing off a prized shoe collection (by removing it).
“Through this collection, we seek to address the travel and lifestyle needs of today’s consumer who pursues multiple passions and professions, celebrates their successes in life, and to ‘Live Undefined,'” said Kim Hee Jeong, Senior Director of Marketing and Brand Strategy at Samsonite Asia in the release.
The New Balance × Samsonite licensed products include:
- Small Crossbody Bag
Available in a semi-transparent case in black or white. Each case comes with two small reversible pouches:
–White case: with ‘orange & white’ and ‘aqua & pink’ small pouches
–Black case: with ‘teal & black’ and ‘lime & purple’ small pouches
- Shoe Box Crossbody Bag
Available in a semi-transparent case in black or white. Each case comes with two medium reversible pouches:
-White case: with ‘orange & white’ and ‘aqua & pink’ medium pouches
-Black case: with ‘teal & black’ and ‘lime & purple’ medium pouches
- 18-inch Luggage
Available in a semi-transparent case in black or white. Each case comes with one large reversible pouch:
-White case: with ‘orange & white pouch
-Black case: with ‘teal & black’ pouch
- 22-inch Luggage
Available in Semi-transparent case in black or white. Each case comes with two medium reversible pouches and one large reversible pouch:
-White case: with ‘orange & white’ and ‘aqua & pink’ medium pouches and ‘orange & white’ large pouch.
-Black case: with ‘teal & black’ and ‘lime & purple’ medium pouches and ‘teal & black’ large pouch.
According to the release, the collection will be available at all Samsonite retail stores, on the Samsonite website, departmental stores, official distributors, and selected New Balance stores.
Samsonite has previously collaborated with brands, designers, celebrities, artists, and other entities to launch unique lines featuring collaborative designs, including:
-BTS × Samsonite collection
-Jean-Michel Basquiat × Samsonite collection
-Samsonite × Diesel collection
-BAPE × Samsonite RED (A Bathing Ape)
-Samsonite × Van Gogh Museum collection
-Mercedes-Benz by Samsonite collection
-McLaren Sport collection
