Key Takeaways
- Launched in India targeting Kolkata, Delhi NCR, Mumbai, Chennai, and Bengaluru.
- Indonesia showcased tourism with 43 delegates.
- India is a top-five inbound market for Indonesia, exhibiting substantial growth.
- Indonesia focuses on evolving trends, and digital nomads, and leverages global events like the World Cup 2022 in Qatar.
- Hosting significant global events in Indonesia.
Campaign Launch in India
New Delhi, India–The Ministry Of Tourism and Creative Economy of the Republic of Indonesia has launched its global tourism campaign (called ‘Wonderful Indonesia’) in India, which started with a sales mission in Kolkata, West Bengal, on February 7.
Per a release, another promotion platform was the ‘South Asia’s Travel and Tourism Exchange’ (SATTE) 2023, held at the India Expo Mart in Greater Noida, Delhi NCR, between February 9 and 11.
The ‘Wonderful Indonesia’ stall at SATTE 2023 constituted 43 delegates representing various sections of the tourism industry, including destination management companies, travel agents, tour operators, hoteliers, and tourism attractions.
The nation’s tourism ministry aims to target businesses and travelers from Mumbai, Chennai, and Bengaluru (Bangalore) in the campaign’s next phase.
Tourism Revamp and Global Events in Indonesia
“For international promotion strategies, we aim to focus on our major tourist markets, including India, with the country’s remarkable inbound growth,” said Sandiaga Salahuddin Uno, Minister of Tourism and Creative Economy of the Republic of Indonesia, in the report.
The South Asian country of India was found to be among the top five most significant inbound markets visiting Indonesia worldwide and also among the top five countries with the fastest economic growth.
Indonesia has long been a tourism-centric nation but has upped its game over the last two years since the pandemic. The rise of the digital nomad and new global travel trends (long hauls to exotic locations) has caused many countries to restructure their outlook on tourism and development.
Per another report, the nation conducted an extensive campaign during the World Cup 2022 in Qatar, hoping to attract international investors and expand its tourism industry, anticipating creating an estimated 4.4 million new jobs in the sector by 2024.
Upcoming Global Events in Indonesia
Some of the global events being hosted in Indonesia include:
- Superbike World Championship (WorldSBK) 2023 in March
- MotoGP 2023 in October
- The Formula 1 Powerboat World Championship (F1H20) in February
- Bali Spirit Festival in May
- Jakarta International Java Jazz Festival in June.
What We Think
Indonesia’s strategic targeting of the Indian market showcases a proactive approach to capitalize on the country’s growing travel appetite.
The emphasis on diverse global events and digital nomad-friendly initiatives demonstrates their keen adaptability to current travel trends.
This concerted effort, particularly post-pandemic, reflects Indonesia’s ambitious vision for economic growth through tourism, promising substantial opportunities for both investors and travelers.
