Key Takeaways
- XO and The St. Regis Aspen Resort’s collaboration offers an exclusive membership program for Aspen travel, providing discounts, VIP ground transport, and luxury services.
- The program allows bookings for entire jets or individual seats on shared flights, catering to high-end travelers with flexible travel options.
- Previously, they offered a unique ‘Ski and Sea Experience’ package combining stays at both resorts with customizable private flights.
Aspen, CO–Florida-based private jet rental company XO (previously XOJET) and The St. Regis Aspen Resort (Marriott International) announced their latest partnership project to launch a membership program for flying to the iconic Rocky Mountains ski-resort town of Aspen in a news release published on February 8.
Per the release, the exclusive membership program allows subscribers to avail of the newly curated seamless experience, including discounts on room rates, VIP ground transportation provided by the resort, and the infamous St. Regis butler service.
Tailored Travel Experience
One can book an entire jet or individual seats on (existing or self-initiated) shared flights with the flexibility of flying in and out of Aspen any time of the year.
“Aspen is one of the most frequently traveled destinations for our members, year-round, and The St. Regis Aspen Resort is one of the most highly-desired accommodations,” said Lynn Fischer, Chief Marketing Officer of XO, in the release.
The resort (along with its sister resort in Bora Bora) had previously partnered with the airline company last November to offer its 10-day ‘St. Regis Ski and Sea Experience.’
The ‘Ski and Sea Experience’ package comprised five days at the Aspen resort at the foot of Aspen mountain and another five at the St. Regis Bora Bora (which overlooks Mount Otemanu, an extinct volcano) via a customizable private flight (optional stops along the way) with specially curated amenities throughout.
XO, a subsidiary of Vista Global, boasts a network of over 2,100 aircraft (consisting of the “full spectrum of cabin sizes”) and is known for having the world’s largest fleet of the iconic Bombardier Global 7500.
What We Think
The collaboration between XO and The St. Regis Aspen Resort elevates luxury travel experiences, offering seamless access and curated amenities for high-end travelers.
The flexibility in travel arrangements, along with the blend of accommodations and exclusive services, sets a new standard for bespoke travel packages. Such partnerships redefine luxury travel, catering to discerning travelers seeking exclusivity and top-notch service.
This initiative may pave the way for more innovative collaborations in the luxury travel industry, catering to unique travel preferences and elevating customer experiences.
Learn more here.
