Key Takeaways:
- Thomas Cook India has formed a joint venture with Atirath Technologies to develop AI solutions for the travel sector.
- The joint venture will create proprietary AI tools to enhance travel services.
- Named Indian Horizon Marketing Services, the JV has an authorized capital of ₹3 crore.
- India ranks as one of the top sources of international students, contributing to significant travel activity.
Travel services company Thomas Cook India has announced a joint venture with Atirath Technologies to develop Artificial Intelligence (AI) solutions for the travel sector. The partnership aims to create innovative tools that enhance customer experiences.
The joint venture, named Indian Horizon Marketing Services, will operate with equal stakes from both companies, with an authorized capital of ₹3 crore. This initiative is designed to produce proprietary intellectual property that improves travel services through AI.
India is a leading source of international students, accounting for 40% of global education expenditure. This trend highlights a growing appetite for overseas travel among Indian nationals, who rank second only to Americans in international travel.
The joint venture positions Thomas Cook to leverage AI for better understanding of consumer preferences and to streamline operations. As travel companies increasingly adopt technology, this collaboration signifies a commitment to innovation and customer engagement.
