The Bahamas Tourism Promotion Campaign Reaches North Carolina

Date:

Key Takeaways

  • Bahamas Ministry organized targeted events in North Carolina, preluding upcoming year-round direct flights from Charlotte and Raleigh.
  • Led by Deputy Prime Minister Cooper, emphasizing the Southeast as a crucial gateway. Direct flights enhance accessibility to multiple Bahamian islands.
  • The ‘Bringing The Bahamas To You’ initiative spans diverse countries, amplifying Bahamas’ attractions and tourism links.

Raleigh, NC–The Bahamas Ministry of Tourism continued its ‘Global Sales and Marketing Mission,’ hosting events in Charlette and Raleigh, North Carolina, last week. 

Mission Objectives and Events

The campaign included meetings with stakeholders and media from the tourism industry, who attended cultural evenings, including an exhibition of local music, dance, and the nation’s culinary highlights. 

The events were held at The Marriott Charlotte South Park in Charlotte on October 19 and at The Raleigh Marriott City Center in Raleigh on October 20.

The delegation tasked with the campaign is led by Deputy Prime Minister (DPM) and Minister of Tourism, Investments & Aviation, I. Chester Cooper, and includes the Minister for Grand Bahama, Ginger Moxey, Acting Director General (ADG) (BMOTIA),  Latia Duncombe, and other senior tourism officials.

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Expansive Promotional Endeavors

The Caribbean nation’s authorities are making efforts to re-engage with tourism industry partners and boost visitor arrivals from the Southeastern state of the United States, one month before the launching of year-round direct flights to the Bahamas from Charlette and Raleigh.

“There is infinite potential in the Southeast – we consider the region an extremely important gateway market,” said Deputy Prime Minister Cooper in a news release.

“With new direct flights from Raleigh to Grand Bahama Island coming this November, and frequent flights from Charlotte to Grand Bahama, Eleuthera, Abaco, Exuma, and Nassau, visiting our beautiful islands is easier than ever. Southern travelers should keep island-hopping in The Bahamas top of mind for their next vacation,” he added in the release.

Expansive Promotional Endeavors Contd.

The ‘Global Sales and Marketing Mission,’ using the tagline, ‘Bringing The Bahamas To You,’ includes promotional events in various cities across the United States, Canada, Latin America, and Europe.

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“I am elated to see, up close and personal, all the possibilities available for Grand Bahama in just this southeastern market and look forward to how tourism at large will benefit from the invaluable connections and opportunities advanced from these global missions,” said Minister for Grand Bahama, Moxey, in the release.

“I invite you all to come to Grand Bahama and experience our diverse product offerings. Indeed Grand Bahama is on a direct trajectory to being grand again,” Moxey added.

What We Think

The Bahamas’ focused efforts to strengthen ties and encourage tourism from the Southeastern U.S. showcase strategic expansion plans.

Led by Deputy Prime Minister Cooper, the mission underscores the region’s significance as a key entry point. The upcoming direct flights from Raleigh to Grand Bahama Island and other destinations reinforce accessibility, making island-hopping more convenient.

This concerted outreach via the ‘Global Sales and Marketing Mission’ demonstrates a commitment to fostering vital tourism relationships and presenting the Bahamas as an attractive destination.

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