Morro Bay’s DMO Announces New Logo and Rebranding


Key Takeaways

  • Visit Morro Bay’s rebranding emphasizes the village’s unique salt-infused culture and the involvement of its locals in defining its essence.
  • The initiative aims to showcase the seaside community’s charm in a quirky yet compelling manner to attract visitors.
  • Morro Bay offers diverse entertainment options, from water sports to local breweries, vineyards, and fishing. The village hosts various events, including food and wine carnivals, music festivals, art shows, and car expos.
  • Situated on the coastal Highway 1 in San Luis Obispo County, Morro Bay is close to Hearst Castle and features the iconic Morro Rock, a remnant of extinct volcanoes. Its natural harbor facilitates marine wildlife sightings.

Morro Bay, CA–The official marketing organization (DMO) for the Californian fishing village, Visit Morro Bay, has announced undergoing a rebranding phase in a press release last week.

The company’s new tagline for the town, ‘Come get salty,’ is aimed at conveying the big role that salt plays in the culture of the seaside community.

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Rebranding Focus

According to the release, the rebranding focuses on “bringing locals to the forefront when it comes to defining the unique qualities of Morro Bay.”

“This rebrand shows off our community in a quirky and compelling way to entice visitors to come to see what our seaside fishing village is all about,” said Michael Wambolt, Executive Director of Visit Morro Bay, adding that they wanted to create something that the community would be proud of, and would be representative of Morro Bay “now and for generations to come.”

Attractions and Events

The Morro Bay fishing village offers various entertainment options, including water sports, an ocean-side golf course, local craft breweries, vineyards, and fishing. 

If you are planning a trip, you would likely get a chance to attend one of the many events the village hosts throughout the year, including food and wine carnivals, music festivals, art shows, and car expos.

Location and Wildlife

Morro Bay is located on the coastal Highway 1 in San Luis Obispo County, a few minutes away from the world-renowned Hearst Castle, and is home to Morro Rock, which was formed from plugs of extinct volcanoes about 23 million years ago.

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Located on a natural harbor makes this village an ideal place to see marine wildlife like harbor seals, sea lions, sea otters, snowy plovers, peregrine falcons (which nest on Morro Rock) a few.

Digital nomads traveling to Morro Bay have few options for hostels and co-working spaces. Some noteworthy ones in the area include  Dorms, CIE HotHouse, and MIYB Spaces.

What We Think

Morro Bay’s rebranding is an exciting initiative, spotlighting the essence of the community and its vibrant culture. By involving locals and emphasizing the town’s unique attributes, Visit Morro Bay aims to create an inviting atmosphere for travelers.

The diverse entertainment options, coupled with its scenic location and wildlife, promise a delightful experience. This rebranding effort reflects a commitment to showcasing the best of Morro Bay while preserving its heritage for generations to come.

Read the full press release here.


Aqil K
Aqil K
Aqil writes about travel, tourism, and covers the many aspects of the digital nomad lifestyle.


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